ZIC once again took the sponsorship of the PSL Truck. Truckers being our direct target market brought more value in the DEO segment that built an association amongst the transporters. ZIC truck appeared on all live matches regardless of any team hence not limiting the brand to one team rather getting mileage throughout the tournament.
In addition to this HTL Decided to Create More interest among its retailers by offering a trade scheme and taking more than 400 retailers on a 4 days all expenses paid trip to Dubai witnessing the live totality turned out to be a very successful decision and being a prominent brand in both excitement of PSL Match followed by desert safari, 5 star Hotels, dinner followed by performance by Daller Mendi. Giving its retailers an experience to remember.
We are obliged for the overwhelming response we have always received from the retailers and the trust they have has made Hi-Tech Lubricants Limited one of best Lubricant Company of Pakistan.